The Agency Launches Franchise In San Miguel De Allende

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Luxury brokerage The Company introduced a new franchise location on Tuesday, in San Miguel de Allende, Mexico, to be led by handling partners Juan Diaz Rivera and Bernardo Mucino Koenig.

The workplace marks the brokerage’s 40th world wide franchise to day and its seventh place of work spot in Mexico, subsequent locations in Los Cabos, Puerto Vallarta, Punta de Mita, Riviera Maya, Todos Santos and La Paz.

“I am delighted to continue on expanding The Agency’s presence all through Mexico with the launch of our new business in one of the country’s major markets and sought-immediately after places,” Mauricio Umansky, CEO and founder of The Company, said in a statement. “Bernardo Mucino Koenig and Juan Diaz Rivera have been remarkable ambassadors for our brand for decades now, and I am self-assured that their staff will usher in a new era of luxury genuine estate in San Miguel de Allende.”

The Company has been on a tear in the previous several yrs, not to point out in 2022 on your own, introducing quite a few new franchise locations globally throughout Canada, Europe, the U.S., Mexico and the Caribbean. According to the brokerage, all of its world companions advantage from the exact same entry to the company’s leadership, internet marketing, community relations, instruments and engineering.

“The picturesque town of San Miguel de Allende, renowned for aged environment allure and to start with world features, was a clear upcoming milestone for The Company as we even more increase through the area,” Executive Vice President of Franchise Sales Jim Ramsay said in a assertion. “Bernardo and Juan are legitimate authorities in Mexico and we could not be more excited for another profitable launch in this stunning metropolis.”

Rivera has a track history of management in profits and promoting, obtaining served as director of income and promoting, as nicely as a spouse, at Capella Pedregal, a trustworthy luxurious retreat in Mexico, now recognized as The Waldorf Cabo San Lucas. He also served as COO for Grupo Riveras at Coldwell Banker in Mexico for nearly two many years. Additional recently, he’s served as comanaging companion for The Agency Los Cabos, the place he’s led business enterprise progress, as effectively as larger industrial transactions and the curating of new advancement product sales teams.

“Bernardo and I appear ahead to continuing to company potential buyers and sellers in one more top Mexican sector though harnessing the outstanding choices of The Agency’s world-wide network,” Rivera stated in a assertion. “No other brokerage offers the unparalleled advertising, tools, and technological innovation that The Company delivers to every current market. The Agency is earning its mark throughout outstanding destinations in Mexico, and its newest franchise office in San Miguel de Allende will further differentiate the brand name from other brokerages in Mexico.”

Koenig grew up in both equally Mexico City and Beverly Hills, ultimately researching at the London School of Economics and producing a master’s dissertation on Cabo’s booming authentic estate marketplace. He later moved to Cabo and in the last decade has designed a powerful network inside of Mexico’s luxurious authentic estate sector.

Koenig joined The Agency in 2014 as revenue director of Hacienda Beach front Club, and next his achievements in this role, went on to assist launch The Agency Los Cabos and provide as the location’s controlling director and broker.

“The Agency is far more than a brokerage, additional than a model. It is about reconceiving the way luxurious serious estate is marketed in an ever-evolving current market to improved provide our customers,” Koenig stated in a assertion. “The Agency’s world-wide network and chopping-edge options will deliver under no circumstances-in advance of-found achievement to the amazing industry in San Miguel de Allende and I am honored to be at the forefront.”

The brokerage’s San Miguel de Allende office environment will be found at 31 Aldama Street, a historic street that was voted 1 of the 46 most stunning streets in the planet by Architectural Digest in 2021.

E-mail Lillian Dickerson